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The Zurich University of Applied Sciences is represented in the CLARIN-CH Consortium by Prof. Cerstin Mahlow, from the School of Applied Linguistics, Institute of Language Competence.

The community from the Zurich University of Applied Sciences provides CLARIN-CH language resources and expertise in language sciences, and it is actively involved in research projects involving language resources.

Language resources

The Swiss Web Corpus for Applied Linguistics (Swiss-AL) corpus. It is the largest multilingual corpus in Switzerland and includes texts from over 350 relevant actors in public communication. It currently contains 8 million texts, including news items, specialist publications and parliamentary minutes, websites of political parties, companies and universities, statements by business associations and NGOs. Flexible data processing enables data-supported and data-driven analysis options on social and political discourses. The Swiss-AL corpus is available for research here.

Schools and Institutes involved in CLARIN-CH

School of Applied Linguistics

1. Institute of Language Competence

Group of German as Foreign Language
Areas of expertise:

• Applied linguistics
• Basic competences in reading and writing
• Cognitive linguistics
• Digital literacy
• Foreign and bilingual didactics
• General writing competence in vocational education
• German linguistics
• Integration policy and intercultural education
• Interlingual differences and interlingual influences
• Language didactics: explicit and implicit options for controlling learning processes
• Language level evaluation procedures
• Moral education
• Profiles of language course leaders in the integration field
• Political education
• Role of formulaic language in language acquisition
• Use-based models of first, second and foreign language acquisition

Group of Digital Linguistics
Areas of expertise:

• (Computer) morphology and phraseology
• Development of NLP-based methods for the analysis and visualisation of text production
• Digitality
• Digital transformation and its socio-cultural and pedagogical/didactic implications
• Text and Discourse Linguistics
• Language and Politics/Political Linguistics
• Language and Law/Legal Linguistics
• Language Use in the 20th Century
• Language Criticism
• Language Ideology
• Linguistic analysis and modelling of writing processes
• Postcolonial Language Studies
• Writing technology and document engineering

Group of Professional communication and knowledge transfers
Areas of expertise:

• Didactics of writing
• Expert-layman communication
• Specialised text production
• Specialised text linguistics

Group of Interculturality and language diversity
Areas of expertise:

• Communication with authorities
• Culture and language
• Gender-equitable language
• Functional-pragmatic language and discourse analysis
• Inclusive language
• Individual and social multilingualism
• Institutional communication
• Intercultural communication
• Language policy and language-political aspects of multilingualism
• Language comparison and language contrast
• Linguistic relativity
• Medical communication
• Pragmatics
• Scientific and administrative language
• Swiss-German sign language

Group of Language competence and knowledge transfer
Areas of expertise:

• English as a world language in work and education
• German as a foreign language
• Psycholinguistics (Language Production)
• Sign language (structure and processing; development of a European reference framework)
• Spatial linguistics
• Training language competence in the first language

2. Institute of Translation and Interpreting

Areas of expertise:

• Applied Discourse studies
• Audio description
• Automated text translation
• Automated subtitling
• Automation and the usability of human-machine interfaces
• Conference and community interpreting
• Communication in multilingual settings
• Distance interpreting
• Ergonomics of translation
• Extended Translation Competence
• Human-machine communication
• Information design
• Intersemiotic translation
• Interconnectedness between imagery, metaphors and cognitive models
• Intralingual translation
• Intelligent information
• Information management
• Interpreting studies
• Impact of language technology
• Multilingualism in Working Contexts
• Multimodal communication
• MT literacy and human-AI interaction
• Neural networks and machine learning
• Professional translation
• Revision and Quality Assurance
• Text and discourse linguistics
• Technical communication
• Translation processes and professional translation
• Translation in the Swiss Context
• Translation Theory and Practice

3. Institute of Applied Media Studies

Areas of expertise:

• Business Modeling and Entrepreneurial Communication
• Comics journalism
• Data journalism
• Digital storytelling
• Journalism
• Journalism Quality & Quality Management
• Information design
• Innovation in Journalism
• Interactive data visualization
• Media Accountability & Ethics
• Media Use
• Media Literacy
• Media in Development
• Media Linguistics
• Media convergence
• Multimodality
• Organisational Communication and Management
• Organisational Communication and Public Sphere
• Organizational and Strategic Communication
• Radio journalism
• Storytelling and Design
• Strategic Management and Public Governance
• Visual semiotics

School of Health Sciences

Health Sciences Research Unit

Areas of expertise:

• Cardiovascular health
• Digital health
• Health monitoring
• Health literacy
• Life-course perspective on health
• Public health with a focus on child and adolescent health

School of Engineering

Centre for Artificial Intelligence

Areas of expertise:

• Algorithms and complexity
• Dialogue Systems
• Data Science
• Efficient Algorithms and Complexity
• Machine Learning
• Natural Language Processing
• Social Media
• Software Engineering

School of Management and Law

Areas of expertise:

• Applying natural language processing
• Business information systems
• Corpus Linguistics
• Data analysis
• Discourse analysis
• Intellectual Property and Innovation
• Machine Learning
• Statistical Methodology and Research Design
• The language and usage of law

School of Applied Psychology

Psychology Institute

Areas of expertise:

• Children
• Conflict resolution
• Digital media
• Media socialisation
• Media competence
• Media education
• Social skills, opportunities and risks
• Violence, sexuality and media
• Violence prevention
• Young people and media

Diagnostics and Counselling Section

Areas of expertise:

• Career guidance
• Chatbot coaching communication guidance
• Coaching
• Online coaching

Section for Media Psychology

Areas of expertise:

• Brand Psychology
• Communication
• Consumer Behavior
• Media Psychology
• Research Methods

School of Life Sciences und Facility Management

Bio-Inspired Modelling & Learning Systems Unit

Areas of expertise:

• Bio-inspired Computing
• Deep Learning
• Machine Learning
• Modelling of Complex Systems